Britistics - University Final Project

Project Owner: Matthew Rowett
Degree: Graphic Design
at Teesside University

When starting my final year project in 2010 I decided that I wanted to expand my creative thinking around information design. In regards to the theme of the project, I asked myself what it was that I and other would people around me like to learn more about – themselves? Let's be honest, we all want to know how we compare to those around us right?

The project began with information research. I found myself trawling through newspapers, government databases and national polls. Most of the real objective data used in the project came from the Office for National Statistics and much of the light-hearted stuff came from

When presenting information, I decided to construct the data visualisations out of iconography, as I envisaged this being the most instantly engaging and communicative method of visualising statistics.

In terms of the final treatment, I wanted to see if it was possible to make information engaging, beautiful and timeless without the use of detailed illustration, large typography or using colour. How much less is more?