Thomson Reuters - What Makes Us Better Popup Infographic

Lead Designer: Matthew Rowett
Studio: Surgery Redcow
Illustration: Arunas Kacinskas and
Matthew Rowett
Date: Early 2015

Building on the success of previous infographics, Thomson Reuters were content to follow the advice from Surgery Redcow in taking the format of their next infographic to a new level. They wanted to distribute quality handouts at conferences which potential customers would hold onto.

Thomson Reuters gave me a list of statistics and facts they wanted visualised, with the opportunity to reformat and reduce information if necessary. After testing the content on various print formats, we decided that a concertina provided a solid structure for a popup brochure. With a draft layout in place, illustrator Arunas Kacinskas was able to slot in illustrations as I adjusted them to interconnect with the text and grid format. Once the infographic was complete I also redesigned this into a web format for the Thomson Reuters website.

Thomson Reuters - What Makes Us Better Web Artwork v03d.jpg